Randy Huetsch, Author at The Antique Advertising Expert

Featured is an early pre prohibition serving tray from the Indianapolis, Indiana Brewing Company for their Progress Brand of beer, ale and porter products.

WHY DID SO MANY PRE-PRO ERA BREWERIES USE EAGLE LOGOS?

BrewerianaBy Randy Huetsch September 25, 2018

I have always been fascinated by the sheer number of pre-prohibition breweries which incorporated an eagle into their advertising pieces. This particular sign from the Dotterweich Brewing Company uses both an eagle and a wooden beer barrel in their logo, which surprisingly was used by quite a few breweries of this era. Why an eagle? …

Lemp Beer Tally Pennant Tin Sign, St. Louis, MO. Circa 1900 — Zoom Details

WM. J. LEMP BREWING CO., TALLY BOTTLED BEER TIN PENNANT SIGN. ST. LOUIS, MO. Ca. 1900

BrewerianaBy Randy Huetsch September 20, 2018

Featured is an early tin sign from the William J. Lemp Brewing Company in St. Louis, MO for their Tally brand of bottled beer.

WESTERN BOILER PIPE COMPANY OUTSTANDING POTTERY ICE COOLER!

Antique Advertising CollectiblesBy Randy Huetsch September 8, 2018

The Western Stoneware Company out of Monmouth, Illinois is well known for producing millions of stoneware or pottery whiskey jugs, crocks, pots, and all different styles of earthenware products. The company was based in the center of Illinois, where about a dozen larger companies produced some great advertising items at that time. The Ice Water…

THE WHISTLE GOLDEN ORANGE DRINK ELVES SOLD A LOT OF SODA!

SodaBy Randy Huetsch August 26, 2018

The Whistle Soda Brand of Golden Orange Goodness was for years one of the better selling soft drinks in the United States. Invented in the 1920’s, the brand was synonymous with an elf or several elf characters featured on their advertising pieces. Most of the elves are shown working busily either hauling soda cases with…

120 YEAR OLD BREWERY CORNER SIGNS RECENTLY REUNITED!

BrewerianaBy Randy Huetsch August 11, 2018

Recently I was fortunate to have been able to acquire the metal Klausmann Brewery beer corner sign featured on the left side in this photograph from a fellow pre-prohibition era breweriana collector. While I owned the Anheuser-Busch sign first pictured on the right, I was very interested in pairing the two similar designed signs, particularly…

Jos. Schlitz Buck Beer Lithograph Poster, Milwaukee, WI. Ca. 1900 — Zoom Details

JOS. SCHLITZ BUCK BEER PRE-PROHIBITION LITHOGRAPH, MILWAUKEE, WI. Ca. 1900

BrewerianaBy Randy Huetsch August 5, 2018

Joseph Schlitz Brewing Company Buck Beer lithographed goat in a man’s suit poster. Circa 1900. Milwaukee, WI.

Optometrist C. W. Fifield, Trade Outdoor Hanging Sign. Circa 1900 — Zoom Details

C. W. FIFIELD OPTOMETRIST OUTDOOR HANGING TRADE SIGN. Ca. 1900

GeneralBy Randy Huetsch August 5, 2018

C. W. Fifield Optometrist Reverse-on-Glass outdoor hanging sign, with metal brackets holding the opaque glass tightly in place.

DID THE CHATTANOOGA BREWERY USE A MAP TO SELL THEIR PRODUCTS?

BrewerianaBy Randy Huetsch August 4, 2018

I find this complimentary serving tray from the Chattanooga, TN Brewing Company to be very interesting. I do not recall seeing other advertising trays which clearly detail a large part of the United States in their advertising. I suspect the Chattanooga Brewery and the city was small enough that they wanted to ensure their customers…

PRESIDENT THEODORE ROOSEVELT’S LIKENESS WAS PRINTED EVERYWHERE!

Antique Advertising CollectiblesBy Randy Huetsch July 29, 2018

I have always been intrigued by this particular metal serving tray from the Fred W. Peterson Saloon located at 400 Cedar Street in downtown Minneapolis, MN. What was the rationale for using the President of the United States image on a saloon beer serving tray? Would President Roosevelt approve of this? History tells us the…