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The Antique Advertising Expert
The Antique Advertising Expert provides free appraisals on your antique advertising collectibles.
The Antique Advertising ExpertThe Antique Advertising Expert
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    • Breweriana Collectibles
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    • Bakery Collectibles
    • Sign Manufacturers
  • Blog
  • Appraisals & Purchasing
  • In The Spotlight
    • The Antique Advertising Expert was a featured speaker at the National Association Breweriana Advertising (NABA) Convention!
    • Blue Wing Rye Whiskey Resurrects a Piece of St. Louis’ Distilling Past
    • St. Louis Post-Dispatch: Cook’s Imperial Champagne
    • American Pickers: Poll Parrot Shoes
    • MO History Museum: Coffee Collectibles
    • Country Living Magazine: Soda Collectibles
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Randy Huetsch

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St. Clair Ice Cream Dairy Metal Serving Tray
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St. Clair Ice Cream Dairy Metal Serving Tray, E. St. Louis, IL

DairyBy Randy HuetschAugust 9, 2014

Metal Serving Tray, Saint Clair Dairy was bought out by the Waterloo Milk Company when they expanded in the East St Louis Illinois market. Eventually the Waterloo Milk company had plants in Waterloo, East St. Louis, Cairo and Red Bud, Illinois. Ca 1915

Sussmann Bros & Conrad Meng Whiskey Jugs, Illinois
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Sussmann Bros & Conrad Meng Whiskey Jugs, Illinois

WhiskeyBy Randy HuetschAugust 9, 2014

Stoneware Whiskey Advertising Jugs, from St Clair County, IL. A half gallon Whiskey Jug from Sussman Brothers from East St. Louis and a one gallon jug from Freeburg, IL. Ca. 1910. Both are very rare.

Louis Gottschalk Grocer Stoneware Jug, Belleville, IL
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Louis Gottschalk Grocer Stoneware Jug, Belleville, IL

WhiskeyBy Randy HuetschAugust 9, 2014

Stoneware Salt Glaze Advertising Whiskey Jug, Louis Gottschalk Belleville, Illinois. This is the earliest known Salt Glaze Jug from St Clair County ILL. Mr. Gottschalk was out of business in 1907. A one gallon jug!

Walnut Grove Dairy, Metal Serving Tray, Alton, IL
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Walnut Grove Dairy, Metal Serving Tray, Alton, IL

DairyBy Randy HuetschAugust 9, 2014

Metal Round Serving Tray from the Walnut Grove Dairy in Alton IL in Madison County. This dairy has some common and rare milk bottles, but I have only seen this tray twice. It is very rare. Ca. 1915-1920. A great scene with the ice cream and the child anxiously awaiting his treat. You can see the ice cream scoop also in the view.

Waterloo IL Ice Cream Celluloid Tin Over Cardboard Button Sign
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Waterloo Ice Cream Celluloid Button Sign 1925

DairyBy Randy HuetschAugust 9, 2014

This Waterloo Ice Cream Celluloid Button Sign was manufactured for The Waterloo Milk Company in Monroe County IL, Circa 1925. This celluloid over cardboard ice cream sign is an early sign from shortly before World War II.

Banquet Milk & Ice Cream Advertising Clock
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Banquet Milk & Ice Cream Clock 1930

DairyBy Randy HuetschAugust 9, 2014

This is a Banquet Milk and Ice Cream Clock, Circa 1930. It is a great example of an early advertising dairy clock featuring the Banquet Brand.

Edwin Schiele Whiskey Distillery Tin Serving Tray, St. Louis, MO
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Edwin Schiele Autocrat Whiskey Distillery Tin Serving Tray, St. Louis, MO

WhiskeyBy Randy HuetschAugust 9, 2014

Metal Serving Tray from the Edwin Schiele Distilling company in Saint Louis MO. This tray features their flagship brand, Autocrat Whiskey with a picture of two old men toasting each other. A great visual tray from pre-prohibition times. Ca 1905.

American Wine Co, Self Framed Tin Sign, St. Louis, MO
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American Wine Co, Self Framed Tin Sign, St. Louis, MO

WineBy Randy HuetschAugust 9, 2014

Circa 1900 Self Framed Tin Metal Sign from the American Wine Company in Saint Louis featuring a beautiful lady and the Cook’s Imperial Brand of Champagne which was their flagship brand at the time. This is a super rare sign, and the only one I have ever seen. A great example of a self-framed sign.

Sealtest Dairy Reverse on Glass Shadow Box
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Sealtest Dairy Reverse-on-Glass Shadow Box 1940

DairyBy Randy HuetschAugust 9, 2014

This is a Reverse-on-Glass (ROG) Shadow Box from Sealtest Dairy manufactured in Saint Louis, MO, circa 1940.

Waterloo IL Milk Company, Paper Lithograph
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Paper Lithograph, Waterloo Milk Company, 1922

DairyBy Randy HuetschAugust 9, 2014

This rare advertising lithograph is from the Waterloo Condensed Milk Company, Waterloo, Illinois, 1922.

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