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The Antique Advertising Expert
The Antique Advertising Expert provides free appraisals on your antique advertising collectibles.
The Antique Advertising ExpertThe Antique Advertising Expert
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    • Sign Manufacturers
  • Blog
  • Appraisals & Purchasing
  • In The Spotlight
    • The Antique Advertising Expert was a featured speaker at the National Association Breweriana Advertising (NABA) Convention!
    • Blue Wing Rye Whiskey Resurrects a Piece of St. Louis’ Distilling Past
    • St. Louis Post-Dispatch: Cook’s Imperial Champagne
    • American Pickers: Poll Parrot Shoes
    • MO History Museum: Coffee Collectibles
    • Country Living Magazine: Soda Collectibles
    • Antique Advertising Association of America: Breweriana
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Randy Huetsch

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The American Brewing Co, Pekin, IL Serving Tray. Circa 1910

THE STEIN IS EMPTY…I NEED MORE BEER! AMERICAN BREWING OF PEORIA, IL TRAY.

BrewerianaBy Randy HuetschJuly 18, 2020

The American Brewing Company of Peoria, Illinois put out this beautiful oval serving tray prior to prohibition. This particular tray is called a stock tray, meaning the image was used for many brewers and distillers at that time, with only the name of the brewery or distillery being changed by the printing company in Coshocton,…

CENTERVILLE BREWING CO., ROG CORNER SIGN, CLEVELAND, WI. Ca. 1900

THE CENTERVILLE, WI BREWERY 1900 ERA SIGN – RESEMBLES THE INDIANAPOLIS COLTS LOGO OF TODAY!

BrewerianaBy Randy HuetschJuly 12, 2020

Wow! What a spectacular reverse on glass corner sign out of Cleveland, Wisconsin! This Centerville Brewing Company sign features a metal scalloped edge border, designed to hold the glass in place, and a 90 degree angle wood bracket designed for hanging on the edge of a building. Hence, the corner sign name. i always laughed…

OskKosh B'Gosh Overall Tin Sign, Sleepy Eye, MN. Circa 1930

UNCLE SAM WORKED HARD IN HIS OSHKOSH B’GOSH OVERALLS!

Antique Advertising CollectiblesBy Randy HuetschJuly 11, 2020

Featured is an amazing tin sign featuring Uncle Sam for the OshKosh B’Gosh Union Made Overall menswear company. This tin sign pictured not only advertised the overall brand, but also was designed to advertise the various mercantile stores which sold the OshKosh brand of overalls. Apparently in Sleepy Eye, Minnesota one of those stores was…

Leonhard Michel Brewing Co., Brooklyn NYC. ROG Sign, Ca. 1910

THE L. MICHEL BREWERY WAS ONCE A BROOKLYN GIANT!

BrewerianaBy Randy HuetschJune 28, 2020

Featured is a beautiful Reverse on Glass sign from the Leonhard Michel Brewing Company which was based in NYC prior to Prohibition. This Reverse on Glass round sign features a stunning mixture of royal blue, gold and maroon red coloring. The sign advertises the breweries Special Brew brand of beer. Special Brew was a very…

Pett's Bald Eagle Whiskey Serving Tray, Boston, MA. Circa 1910
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PETTS BALD EAGLE WHISKEY SERVING TRAY, BOSTON, MA. Circa 1910

WhiskeyBy Randy HuetschJune 18, 2020

Featured here is a great metal serving tray advertising the Bald Eagle Whiskey brand from Sanford Petts who owned a distillery in Boston, MA prior to prohibition.  This particular serving tray is a stock tray, meaning the image was one used on many trays where only the advertising changes to meet the needs of whoever…

Fauerbach Brewery Vitrolite Corner Sign, Madison, WI. Ca. 1910

FAUERBACH LAGER BEER, CORNER SIGN, MADISON, WI. Circa 1910

BrewerianaBy Randy HuetschJune 14, 2020

Featured is a great vitrolite glass advertising corner sign from the Fauerbach Brewery which was located for many years in Madison, Wisconsin. This particular vitrolite sign is encased in a brass or cooper like metal casing, with a lined design, a very commonly used design for these outdoor advertising signs from the pre-prohibition era. At…

Paul Jones & Co., Self Framed Tin Sign, Louisville KY. Circa 1910
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PAUL JONES & CO., SELF FRAMED TIN SIGN, LOUISVILLE, KY. Circa 1910

WhiskeyBy Randy HuetschJune 10, 2020

Here is a fantastic self framed tin sign from the Paul Jones and Company whiskey, rye, bourbon and gin distillery in Louisville, Kentucky.   Paul Jones was notorious for putting out a lot of quality tin signs for many of their products, but this Old Comrade metal sign was perhaps their most famous one.   The slogan…

The Schmidt Bros Brewing Co., Lager Beer ROG Sign, Cincinnati, OH. Circa 1900

THE SCHMIDT BROS. BREWING CO., ROG Lager Beer Sign, Cincinnati, OH. Circa 1900

BrewerianaBy Randy HuetschJune 7, 2020

This impressive Reverse on Glass Painted sign is from The Schmidt Brothers Brewery which was also called the Crown Brewery, located at 138 W. McMicken Avenue in Cincinnati, Ohio. This lager beer sign indicates the company was both selling bottled beer along with their usual draft beer. ROG signs like this in their original frame…

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FASHION CUT PLUG TOBACCO LUNCH PAIL TIN, AMERICAN TOBACCO CO., CHICAGO, IL. Ca. 1920

TobacciannaBy Randy HuetschJune 4, 2020

Featured is a beautiful tobacco tin lunch box from the American Tobacco Company which was based in Chicago, Illinois.  This tin features a bright image of a fashionably dressed woman and man on their way to some exotic destination most likely.   This brand was one of the companies major sellers along with the Miners Extra…

C. Person's Sons Buffalo Club Whiskey Sign, Buffalo, N.Y., Circa 1905

C. PERSONS SONS BUFFALO RYE WHISKEY SIGN – A PRE PRO BEAUTY!

WhiskeyBy Randy HuetschMay 24, 2020

The C. Person’s and Sons Distillery and Importer Company out of Buffalo, N.Y. sign illustrates a symbol of strength, while also giving a nod to their own cities namesake.   What better symbol of pure strength is there besides a buffalo?  The Buffalo Club brand was their main brand, however, the Riverside Rye brand was also…

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