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The Antique Advertising Expert
The Antique Advertising Expert provides free appraisals on your antique advertising collectibles.
The Antique Advertising ExpertThe Antique Advertising Expert
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  • Antique Collectibles
    • Breweriana Collectibles
    • Soda Collectibles
    • Coffee Collectibles
    • Whiskey Collectibles
    • Tobacciana Collectibles
    • Dairy Collectibles
    • Wine Collectibles
    • Bakery Collectibles
    • Sign Manufacturers
  • Blog
  • Appraisals & Purchasing
  • In The Spotlight
    • The Antique Advertising Expert was a featured speaker at the National Association Breweriana Advertising (NABA) Convention!
    • Blue Wing Rye Whiskey Resurrects a Piece of St. Louis’ Distilling Past
    • St. Louis Post-Dispatch: Cook’s Imperial Champagne
    • American Pickers: Poll Parrot Shoes
    • MO History Museum: Coffee Collectibles
    • Country Living Magazine: Soda Collectibles
    • Antique Advertising Association of America: Breweriana
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Antique Advertising Collectibles

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Gast Lithographers Diecut Advertisement, St. Louis, MO. Circa 1900.

GAST LITHOGRAPHY ADVERTISED EVERYWHERE!

Antique Advertising CollectiblesBy Randy HuetschApril 27, 2025

I have always enjoyed seeing pieces of advertising which are coming from the advertising company itself, essentially promoting their own abilities to produce quality advertising point of sale pieces.   Shown here is that type of piece from The Gast Lithographic and Stationary Company which was based in St. Louis, MO for many years.  Their motto…

Gold Seal Rubbing Boots Tin Sign, Goodyear Rubber Co., Akron, OH. Ca. 1900

GOODYEAR SOLD BOOTS TOO!

Antique Advertising CollectiblesBy Randy HuetschMarch 26, 2025

This Goodyear Boot Company sign is a great example of how companies evolve oftentimes over time to suit business needs. Long before the need for goodyear rubber tires became apparent, people needed rubber boots to keep their feet dry since the dawn of time. And the Goodyear Company was one of the early manufacturers of…

Henry Zeltner Brewing Co. Serving Tray, New York City, N.Y. Circa 1900.

HENRY ZELTNER’S BEER WAS ABSOLUTELY PURE!

Antique Advertising CollectiblesBy Randy HuetschMarch 2, 2025

The Henry Zeltner Brewing Company put out several metal serving trays in the pre-prohibition era during the early 1900’s. Each one is interesting as they all advertise their beer was “absolutely pure” on their trays. The Zeltner brewery was apparently best known for their lager beer brand as that was the style most commonly used…

Nulife Bottled Beer, Serving Tip Tray, Interstate-Brewing Co., Sioux City, IA. Ca. 1910

DID NULIFE BEER ADD LIFE?

Antique Advertising CollectiblesBy Randy HuetschJanuary 26, 2025

I always liked this pre prohibition era brewery tray simply because of the name of the beer…Nulife. This bottled beer tray was used as a change maker for the bar or saloon patron and helped advertise the Sioux City Iowa brewery named the Interstate-Brewing Co. The bottle is a capped bottle, meaning it was produced…

Trask's Extra Feine Herring Stoneware Barrel. St. Louis, MO. Circa 1900

TRASK’S FISH CO. SOLD HERRING BY THE BARRELS IN ST. LOUIS, MO!

Antique Advertising CollectiblesBy Randy HuetschJanuary 18, 2025

I love old pottery or stoneware advertising pieces, and this Trask Fish Company fish depicted barrel is one of my favorites. The illustration did not leave much to the imagination as to what the company was selling out of the barrels…Fish!! In particular, herring, pickled and not. This barrel features words in german still at…

Zeno Chewing Gum Penny Vending Machine. Circa 1900.

ZENO LED THE WAY WITH PENNY GUM!

Antique Advertising CollectiblesBy Randy HuetschDecember 7, 2024

I love finding old wooden one cent or penny gum machines from the early 1900’s.   First off, the older generation will remember one cent gumball machines, but do any recall sticks of gum being sold for a penny?   Probably not, as the era when these machines dominated soda fountains and candy or general store counters…

Electric Coffee Company General Store Bin, Portland, OR. Ca. 1910

WHAT’S WITH THE ELECTRIC COFFEE COMPANIES NAMESAKE?

Antique Advertising Collectibles, CoffeeBy Randy HuetschNovember 24, 2024

I have often wondered why would a coffee company in Portland, OR name itself The Electric Coffee Company?   Was their something about the company which made it unique compared to other coffee manufacturers and roasters of that era?   Did the plant have an early electricity generated advantage over other coffee competitors, or was the name…

Remember The Maine Serving Tray, Highland Brewing Co. Highland, IL. Ca. 1898

PATRIOTISM AT THE HIGHLAND, ILLINOIS BREWING COMPANY!

Antique Advertising CollectiblesBy Randy HuetschSeptember 22, 2024

This particular metal serving tray featuring the slogan “Remember the Maine” was a common battle cry at the end of the 1898 Spanish-American War whereby the U.S. Maine ship was destroyed by the Spanish flotilla.  Many lives were lost when this ship was sunk, and as a result, the Americans used this as their rationale…

Louis Maull Cheese & Fish Co., Boneless Herring Tin., St. Louis, MO. Circa 1900

LOUIS MAULL WAS A CHEESE & FISH MAN BEFORE HE “MAULLED IT”

Antique Advertising CollectiblesBy Randy HuetschSeptember 4, 2024

This particular tin herring advertising can is from the Louis Maull Cheese and Fish Company out of St. Louis, MO about 1900. The can is for their herring product which would have been packed in oil and was a huge delicacy in the late 1800’s and early 1900’s. How did herring survive to be sold…

Julius Wehmueller Antique Saloon Stein, St. Louis, MO. Circa 1905

JULIUS WEHMUELLER SALOON SATISFIED THE WEARY TRAIN TRAVELER!

Antique Advertising CollectiblesBy Randy HuetschAugust 30, 2024

Here is a beautiful stein from the Julius Wehmueller Saloon which was at 18th and Market streets in downtown St. Louis, MO prior to prohibition. The stein itself features a beautiful image of the train station and not of Mr. Wehmueller’s business which I find of note also. The interesting thing about this saloon was…

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