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The Antique Advertising Expert
The Antique Advertising Expert provides free appraisals on your antique advertising collectibles.
The Antique Advertising ExpertThe Antique Advertising Expert
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  • Home
  • About
  • Antique Collectibles
    • Breweriana Collectibles
    • Soda Collectibles
    • Coffee Collectibles
    • Whiskey Collectibles
    • Tobacciana Collectibles
    • Dairy Collectibles
    • Wine Collectibles
    • Bakery Collectibles
    • Sign Manufacturers
  • Blog
  • Appraisals & Purchasing
  • In The Spotlight
    • The Antique Advertising Expert was a featured speaker at the National Association Breweriana Advertising (NABA) Convention!
    • Blue Wing Rye Whiskey Resurrects a Piece of St. Louis’ Distilling Past
    • St. Louis Post-Dispatch: Cook’s Imperial Champagne
    • American Pickers: Poll Parrot Shoes
    • MO History Museum: Coffee Collectibles
    • Country Living Magazine: Soda Collectibles
    • Antique Advertising Association of America: Breweriana
  • Contact

Portfolio Archives: Breweriana

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Theo R. Helb, Keystone Brewery Lithograph, York, PA. Ca. 1907
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Keystone Brewery 1907 Lithograph Beer Poster, Theo R. Helb, York, PA.

BrewerianaBy Randy HuetschFebruary 1, 2026

Here is a beautifully colored 1907 souvenir lithograph from the Theo R. Helb Keystone Brewing Company which was formerly in York, PA. This souvenir giveaway is similar to many breweries which handed out yearly calendars in the 1900 era. However, most of these pieces are very hard to find, and many are simply lost to…

Northampton Brewing Co. Tin Serving Tray, Lager Beer. Northampton, PA. Ca. 1910.
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Northampton, PA Brewing Co. Tin Serving Tray. Circa 1910.

BrewerianaBy Randy HuetschJanuary 11, 2026

This metal or tin serving tray from the Northampton, Pennsylvania Brewery advertised their Pilsener brand of beer. This tray is very colorful, has the ability to attract a potential customers eyes to their product visually with the great beer bottle graphics and color, and of course, advertised a local product in and around the Northampton…

Emmerling Beer Serving Tray, Emmerling Brewing Co., Johnstown. PA.
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Emmerling Brewing Co. Metal Serving Beer Tray, Johnstown, PA.

BrewerianaBy Randy HuetschJanuary 11, 2026

Here is a nice version of the Johnstown, Pennsylvania Brewing Company for their Emmerling brand of beer.

The Erie Brewing Company, Erie, PA. Pre-Prohibition Metal Serving Tray. Ca. 1910
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Erie Brewing Company Serving Tray, Erie. PA. Beer, Ale, Porter. Circa 1910

BrewerianaBy Randy HuetschJanuary 11, 2026

Here is a beautiful metal or tin serving tray from an era just before Prohibition from the Erie, Pennsylvania Brewing Company advertising their Beer, Ale, Porter beers with the National, Wiener, and other beer styles of that era they were producing. This tray is very colorful and represents a smaller brewery in an era when…

Freeland Brewing Co, Rolled Edge Tin Sign, Freeland, PA. Ca. 1910
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Freeland Brewing Co Lager Beer Rolled Edge Sign, Freeland, PA. Ca. 1910

BrewerianaBy Randy HuetschDecember 21, 2025

Here’s a great rolled or curled edge tin sign advertising Freeland lager beer from the long defunct Freeland, Pennsylvania brewery during the pre-prohibition era. This sign has a stock image with the beautiful female image, but the rest of the sign was designed specifically for this particular brewery. If you have any items from the…

Old Shay Ale Tin Over Cardboard Beer Sign. Ca. 1930s
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Fort Pitt Brewing Co. Old Shay TOC Sign, Ca. 1930s

BrewerianaBy Randy HuetschDecember 21, 2025

Here’s a really good looking Tin over Cardboard (TOC) sign from the Fort Pitt Brewing Company for one of their flagship brands, Old Shay Ale. Tin over cardboard style signs were originally used around 1915 by a few breweries and other industries, but the vast majority of them started to be used in the 1930-1940s…

Eigenbrot Brewery, Baltimore, MD. Tin Corner Sign, Ca. 1910
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A TIMELESS TIN CORNER SIGN…BALTIMORE STYLE!

BrewerianaBy Randy HuetschDecember 21, 2025

This tin sign is simply a classic design, very commonly used, with the gold and black color combination. For whatever reason, and I assume simply for the reason the colors were vibrant and a nice contrast, the gold and black coloring scheme was very common in the early 1900’s across multiple advertising product industries. This…

Rock Island Brewing Co, Tin Serving Tray, Rock Island, IL. Ca. 1910
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IN ROCK ISLAND, THE NATIVE AMERICANS KNEW A GOOD BEER!

BrewerianaBy Randy HuetschDecember 21, 2025

This pre-prohibition tin serving tray has always been one of my favorites. The use of a native American, or Indian if you prefer on a canoe advertising the Rock Island Brewing Companies beer is priceless. The imagery of this brewery tray is very colorful, and was certainly eye appealing to potential buyers. Native American images…

Uhl's Brewery Lager Beer Tin Serving Tray, Bethlehem, PA. Circa 1910
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Uhl’s Brewery Lager Beer Serving Tray, Bethlehem, PA. Circa 1910

BrewerianaBy Randy HuetschNovember 28, 2025

Here is beautiful metal or tin serving tray from the Bethlehem, PA based Uhl Brewery. The Uhl Company sold Lager Beer as indicated on this tray. The tray is a stock tray, meaning this image was used by many different companies in the 1900-1915 era prior to prohibition.

Henry Zeltner Brewing Co. Pre=Prohibition Serving Tray, New York City, N.Y. Circa 1905
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Henry Zeltner Brewing Co. Serving Tray, Circa 1905

BrewerianaBy Randy HuetschFebruary 9, 2025

Here is a great and very early metal serving tray from the Henry Zeltner Brewing Company which was in New York City. This particular tray advertises their Old-Fashioned beer style and also their Dark and Light along with their Extra Pale brands of beer. This particular brewery was in a very competitive New York City…

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