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The Antique Advertising Expert
The Antique Advertising Expert provides free appraisals on your antique advertising collectibles.
The Antique Advertising ExpertThe Antique Advertising Expert
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  • Home
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  • Antique Collectibles
    • Breweriana Collectibles
    • Soda Collectibles
    • Coffee Collectibles
    • Whiskey Collectibles
    • Tobacciana Collectibles
    • Dairy Collectibles
    • Wine Collectibles
    • Bakery Collectibles
    • Sign Manufacturers
  • Blog
  • Appraisals & Purchasing
  • In The Spotlight
    • The Antique Advertising Expert was a featured speaker at the National Association Breweriana Advertising (NABA) Convention!
    • Blue Wing Rye Whiskey Resurrects a Piece of St. Louis’ Distilling Past
    • St. Louis Post-Dispatch: Cook’s Imperial Champagne
    • American Pickers: Poll Parrot Shoes
    • MO History Museum: Coffee Collectibles
    • Country Living Magazine: Soda Collectibles
    • Antique Advertising Association of America: Breweriana
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Portfolio Archives: Breweriana

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Rock Island Brewing Co, Tin Serving Tray, Rock Island, IL. Ca. 1910
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IN ROCK ISLAND, THE NATIVE AMERICANS KNEW A GOOD BEER!

BrewerianaBy Randy HuetschDecember 21, 2025

This pre-prohibition tin serving tray has always been one of my favorites. The use of a native American, or Indian if you prefer on a canoe advertising the Rock Island Brewing Companies beer is priceless. The imagery of this brewery tray is very colorful, and was certainly eye appealing to potential buyers. Native American images…

Uhl's Brewery Lager Beer Tin Serving Tray, Bethlehem, PA. Circa 1910
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Uhl’s Brewery Lager Beer Serving Tray, Bethlehem, PA. Circa 1910

BrewerianaBy Randy HuetschNovember 28, 2025

Here is beautiful metal or tin serving tray from the Bethlehem, PA based Uhl Brewery. The Uhl Company sold Lager Beer as indicated on this tray. The tray is a stock tray, meaning this image was used by many different companies in the 1900-1915 era prior to prohibition.

Henry Zeltner Brewing Co. Pre=Prohibition Serving Tray, New York City, N.Y. Circa 1905
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Henry Zeltner Brewing Co. Serving Tray, Circa 1905

BrewerianaBy Randy HuetschFebruary 9, 2025

Here is a great and very early metal serving tray from the Henry Zeltner Brewing Company which was in New York City. This particular tray advertises their Old-Fashioned beer style and also their Dark and Light along with their Extra Pale brands of beer. This particular brewery was in a very competitive New York City…

Buffalo Brewing Co. Ale & Porter Beer Serving Tray, Buffalo, N.Y. Circa 1910
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Buffalo Brewing Co. Metal Serving Tray, Buffalo, N.Y.

BrewerianaBy Randy HuetschFebruary 9, 2025

Here is one my favorite stock trays, the dogs playing poker and drinking beer while smoking cigars! This particular version of this stock tray comes from the Buffalo Brewing Company out of New York. Being a stock tray, this simply means that many different advertisers chose this image and then asked the printing companies to…

Western Brewery Co. Wood Box, Western Brewing Co, Belleville, IL. Circa 1900
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Western Brewery Beer Box, Belleville, IL. Griesedieck Bros Brewing. Circa 1900

BrewerianaBy Randy HuetschOctober 1, 2024

Featured is a beautiful old wood or wooden beer brewing company box from the Griesedieck family-owned Western Brewing Company which was in Belleville, Illinois prior to prohibition. This box would have carried 24 bottles of beer in it and is the forerunner to the more modern cardboard boxes which started in earnest after prohibition ended…

J.G. Schemm Brewing Co. Serving Tray, Saginaw, MI. Circa 1900
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J. G. Schemm Brewing Company Serving Tray, Saginaw, MI. Circa 1900

BrewerianaBy Randy HuetschSeptember 27, 2024

Here is a beautiful pre-prohibition serving tray from the JG Schemm Brewery which was based in Saginaw, Michigan. The colors on this tray are remarkable, and very representative of the Chas. Schonk tray manufacturing company out of Chicago, IL. The tray verbiage is rather simple, as it simply states “Pure Malt Beer”. I am sure…

Faust Ceramic Glazed Pottery stoneware stein. Anheuser-Busch. Circa 1910
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Faust Pottery Beer Stein, Anheuser-Busch, St. Louis, MO. Circa 1910

BrewerianaBy Randy HuetschSeptember 27, 2024

Here is one of the series of Faust steins from Anheuser-Busch advertising their brand of beer called Faust. Faust comes from a German play called Dr. Faust, and the devil character is prominent in the play. The Faust family was intermarried into the Busch family, hence, the beer was named after that relationship with the…

Cerex Prohibition Drink Box, Star Beverage Co, Belleville, IL. Ca. 1920
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Cerex Prohibition Drink Wooden Box, Star Beverage Co., Belleville, IL. Circa 1920

BrewerianaBy Randy HuetschSeptember 23, 2024

Here is a beautiful and rare wood box from the Star Beverage Company, formerly the Star Brewery which was based in Belleville, Illinois for many years, both pre and post prohibition. During the prohibition years, many breweries produced soft drinks, near beers, and other food products in order to keep their employees going and to…

Moerschel Springs Brewing Co. St. Charles, MO Lithograph. Circa 1905
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Moerschel Springs Brewing Co. Lithograph, St. Charles, MO. Circa 1905-1910

BrewerianaBy Randy HuetschSeptember 22, 2024

Here is a beautiful lithograph featuring salt water fish with a nice advertisement from the Moerschel Springs Brewery which was in Saint Charles, MO. St. Charles is a western suburb of St. Louis. The Moerschel family also had a brewery in Jefferson City and Sedalia, MO also, making them one of the few MO brewing…

Wm. J. Lemp Brewing Co. Stoneware Stein, St. Louis, MO. Ca. 1900
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WM. J. LEMP STONEWARE STEIN, ST. LOUIS, MO. Circa 1900

BrewerianaBy Randy HuetschAugust 30, 2024

Pictured here is a beautiful stoneware beer stein from the William J. Lemp Brewing Company which was formerly based in Saint Louis, Missouri before prohibition. The Lemp brewery produced the famous brand of Falstaff which later was sold throughout the United States in many brewery locations. This particular stoneware stein has a pewter lid and…

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