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The Antique Advertising Expert
The Antique Advertising Expert provides free appraisals on your antique advertising collectibles.
The Antique Advertising ExpertThe Antique Advertising Expert
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  • Home
  • About
  • Antique Collectibles
    • Breweriana Collectibles
    • Soda Collectibles
    • Coffee Collectibles
    • Whiskey Collectibles
    • Tobacciana Collectibles
    • Dairy Collectibles
    • Wine Collectibles
    • Bakery Collectibles
    • Sign Manufacturers
  • Blog
  • Appraisals & Purchasing
  • In The Spotlight
    • The Antique Advertising Expert was a featured speaker at the National Association Breweriana Advertising (NABA) Convention!
    • Blue Wing Rye Whiskey Resurrects a Piece of St. Louis’ Distilling Past
    • St. Louis Post-Dispatch: Cook’s Imperial Champagne
    • American Pickers: Poll Parrot Shoes
    • MO History Museum: Coffee Collectibles
    • Country Living Magazine: Soda Collectibles
    • Antique Advertising Association of America: Breweriana
  • Contact

Portfolio Archives: Whiskey

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Royalty Club Whiskey ROG Sign, A. Friedmann & Co., Cincinnati, OH. Ca. 1895
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Royalty Club Whiskey ROG Sign, Cincinnati, OH. Circa 1895

WhiskeyBy Randy HuetschSeptember 22, 2024

Here is a beautiful Reverse on Glass style sign from the Anton or A. Friedmann Company which was a whiskey distributor based in Cincinnati, Ohio. The Royalty Club brand was one of their trademark brands and biggest sellers. This sign is beautiful and is from the pre-prohibition era when signage was much more durable and…

Big Rock Whiskey Litho, Bonnie & Co. Distillers, Louisville, KY. Ca. 1900
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BIG ROCK WHISKEY CARDBOARD SIGN, BONNIE & CO., LOUISVILLE, KY. Ca. 1900

WhiskeyBy Randy HuetschAugust 21, 2021

Here’s a great lithographic cardboard sign advertising “Fishing for Business” from the Bonnie and Company distillers in Louisville, Kentucky, just prior to prohibition starting in 1919. The graphics are interesting with a woman fishing and apparently getting her line caught on her dress, while a curious looking man is staring at her. I am not…

Pett's Bald Eagle Whiskey Serving Tray, Boston, MA. Circa 1910
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PETTS BALD EAGLE WHISKEY SERVING TRAY, BOSTON, MA. Circa 1910

WhiskeyBy Randy HuetschJune 18, 2020

Featured here is a great metal serving tray advertising the Bald Eagle Whiskey brand from Sanford Petts who owned a distillery in Boston, MA prior to prohibition.  This particular serving tray is a stock tray, meaning the image was one used on many trays where only the advertising changes to meet the needs of whoever…

Paul Jones & Co., Self Framed Tin Sign, Louisville KY. Circa 1910
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PAUL JONES & CO., SELF FRAMED TIN SIGN, LOUISVILLE, KY. Circa 1910

WhiskeyBy Randy HuetschJune 10, 2020

Here is a fantastic self framed tin sign from the Paul Jones and Company whiskey, rye, bourbon and gin distillery in Louisville, Kentucky.   Paul Jones was notorious for putting out a lot of quality tin signs for many of their products, but this Old Comrade metal sign was perhaps their most famous one.   The slogan…

G. W. Schmidt, Fine Whiskies Sign, Pittsburgh, PA. Ca. 1900
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G. W. SCHMIDT COMPANY, PITTSBURGH, PA. FINE WHISKEY LITHOGRAPH SIGN. Ca. 1900

WhiskeyBy Randy HuetschFebruary 3, 2020

Featured here is a beautiful whiskey lithograph from the G. W. Schmidt Company in Pittsburgh, PA.  This lithographic sign is from the pre-prohibition era.   The Schmidt Company was a well known whiskey distiller for many years in PA.

Old J.A. Miller Chicken Cock Self Framed Whiskey Sign, Louisville, Ky. Ca 1900
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J. A. MILLER CHICKEN COCK WHISKEY, SELF-FRAMED TIN SIGN, PARIS, KY. Ca. 1900

WhiskeyBy Randy HuetschDecember 6, 2019

Pictured is a colorful self-framed tin sign from the James A. Miller Whiskey Distillery, based in Paris, KY.  This sign was from the pre-prohibition era, circa 1900.   The Chicken Cock brand has been resurrected in the last few years, and continues to build upon the legacy of James Miller’s well selling brand from around 1900.

Old Crow Sour Mash Sign, W. A. Gaines & Co., Frankfort, KY. Circa 1900
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OLD CROW SOUR MASH WHISKEY TIN SIGN, W.A. GAINES & CO., Ca. 1905

WhiskeyBy Randy HuetschJune 1, 2019

Featured is a rather interesting tin sign from the Old Crow Sour Mash Whiskey Brand, made by the W.A. Gaines Company.  The W. A. Gaines Company started in 1868 in downtown Frankfort, Kentucky and remained in business until the start of prohibition.  The use of rats crawling over the sour mash whiskey bottle baffles me,…

C. S. Rogers Whiskey ROG Sign, Hudson, N.Y. Circa 1900
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C. S. ROGERS DISTILLERY REVERSE ON GLASS WHISKEY SIGN, HUDSON, N.Y. Ca. 1900

WhiskeyBy Randy HuetschMay 20, 2019

Featured is a stunning reverse on glass sign from the C.S. Rogers Distillery which was based in Hudson, New York.  This sign is from the 1900 era and is for their Private Stock 1875 Whiskey Brand.

J. H. Cutter Whisky Tray, A.P Hotaling Co., San Francisco, CA. Circa 1910
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J. H. CUTTER WHISKY SERVING TRAY, C.P. MOORMAN & CO., LOUISVILLE, KY. Ca. 1910

WhiskeyBy Randy HuetschApril 9, 2019

Featured is a beautiful sailboat scene on a metal serving tray for the J. H. Cutter Whisky brand, made by the C. P. Moorman & Company in Louisville, Kentucky.   As was somewhat common around 1900, the spelling of whiskey is actually spelled as whisky on the tray, with a missing “e”.   The tray is a…

King Bourbon "Two Kings" Tin Sign, Morrin-Powers Co., Kansas City, MO. Circa 1895
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KING BOURBON “TWO KINGS” TIN SIGN, MORRIN POWERS CO., K.C., MO. Ca. 1895

WhiskeyBy Randy HuetschApril 9, 2019

Featured is a great old tin sign entitled King Bourbon, or “Two Kings”, which was a reference to the lion being the King of the Jungle, and the Bourbon itself. This sign was put out by the Morrin-Powers Company which was a whiskey distributor in Kansas City, MO prior to Prohibition. This same image was…

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