Alpen Brau Beer Tin over Cardboard Sign, Columbia Brewing Co., St. Louis, MO. Circa 1940

This is a colorful Tin-Over-Cardboard sign advertising Alpen Brau beer in bottles, Circa 1940.   The Columbia Brewing Company in St. Louis, MO produced Alpen Brau both before and after prohibition. The Alpen Brau brand was one of the areas most popular sellers while it was brewed.  The Columbia Brewery was started in 1891 and eventually was bought out in 1948 by the Falstaff Brewing Company, also based in St. Louis.   Even though the brand was a big seller, the Falstaff Brewery discontinued the Alpen Brau brand shortly after their purchase of the Columbia Brewing Company.