Star Brand Shoes Tin Sign, Roberts Johnson & Rand Co., St. Louis, MO. Ca. 1920

Featured is a really neat tin sign from the Roberts, Johnson and Rand Shoe Company, which was based in Saint Louis, Missouri.  This sign was a stock sign, and the manufacturer simply added hundreds of general stores names and cities attached to the sign where their brand was being sold.   The sign says “For All of The Family” which was a logo they used quite often in their advertising.  Placing a local store on a stock sign was a common practice for many manufactured products in the early 1900’s, not just for shoe manufacturing.

This particular sign advertises the Geo. or George Schaaf Store, which was in Franklin, Illinois, just outside of Springfield, IL.