I love this serving tray from the Bartlett Spring Mineral Water Resort in Lake County, California. This particular serving tray says San Francisco, however, that location was simply a depot where the product was sold in the city. The mineral water was actually produced and mainly sold in the Lake County area, which is approximately…
What a great image on this serving tray from the Lembeck & Betz Eagle Brewing Company in Jersey City, N.J.! I love the elf characters flying on an airship or dirigible and are delivering beer to their thirsty customer base. The tray has a slogan on the side which says “The Beer That Makes…
The Mathie Brewing Company use of a giant beer bottle exaggeration in their company sponsored horse drawn delivery wagon is an interesting serving tray. Why did the brewery use an exaggeration to help promote their product? While I do not recall other serving tray’s using exaggerated fruit or beverages in their image, the use of…
I find this complimentary serving tray from the Chattanooga, TN Brewing Company to be very interesting. I do not recall seeing other advertising trays which clearly detail a large part of the United States in their advertising. I suspect the Chattanooga Brewery and the city was small enough that they wanted to ensure their customers…
I have always been intrigued by this particular metal serving tray from the Fred W. Peterson Saloon located at 400 Cedar Street in downtown Minneapolis, MN. What was the rationale for using the President of the United States image on a saloon beer serving tray? Would President Roosevelt approve of this? History tells us the…
The Louis Hoster Brewing Company in Columbus, OH, opened in 1836 and became a household name and product by the 1900 era. The Hoster Brewery became one of the largest regional breweries in the Columbus area. This particular tray clearly documents the hustle and bustle activity of this particular brewery, and would lead the viewer…
I have always enjoyed a good advertising item from a smaller regional player such as a liquor wholesaler. For a company to produce a piece like this C.A. Feisst Wholesale Liquor Dealer serving tray, they had to have a significant business. Typically you see advertising items like this from the actual manufacturer, and a distributor…
I love this particular brewery tray from The Lembeck and Betz Eagle Brewing Company because of the trays patriotic look. The bold illustration of an eagle and the claim calling themselves “The National Beverage” along with naming their beer “American Club Beer” simply exudes patriotism at its finest. I believe in a time of civil…
I have always loved the image on this tray which was produced by the Clysmic Springs Table Water Company, formerly based in Waukesha, WIsconsin. I often refer to this tray as the beauty and the beast image, simply because it is rare to find an advertising image with a beautiful woman on it portrayed next…
One of the more interesting pieces of antique advertising I have seen recently is represented by this metal serving tray from the Adolph Loeb & Company firm in Cincinnati, OH. Why would someone name their brand 2 O’Clock Club Rye? Was this brand only sold in a specific club in Cincinnati? The use of the…