Loyalhanna Brewing Co, Monastery Beer Serving Tray, Latrobe, PA. Circa 1900

EVEN MONKS NEEDED BEER IN LATROBE, PA!

This tray has always made me smile. The idea of a beer called Monastery from the Loyalhanna Brewing Company in Latrobe, Pennsylvania was apparently a good idea back around 1900 when this tray was produced for the brewery. I love the colors, the elegantly labeled beer bottle, and for whatever reason, the $5,000 reward listed…

Yakima Brewing Co, Yakima, WA. Beer Serving Tray, Circa 1910

YAKIMA BEER WAS SIMPLY BETTER CA. 1910!

This tin serving tray from the 1910 era prior to prohibition is interesting, as there is not much of a claim, other than to simply state “Yakima Beer was Better”. Many pre-prohibition era serving trays have claims about their quality, distinctive brewery, taste, etc. The Yakima, WA based North Yakima Brewing Company brewery simply stated…

Excelsior Brewing Co, Pilsener & Lager Beers, Brooklyn, N.Y. Serving Tray. Ca. 1905

THE EXCELSIOR BREWERY ONCE RULED N.Y.C.!

I love this metal serving tray, and of course, I like pre-prohibition era trays with the factory scene of the brewery building on them. This particular brewery tray from the Brooklyn New York based Excelsior Brewing Company touted their pilsener and German style lager beers which were the company’s trademark or flagship styles of beer.…

White Rock Beer Serving Tray, Akron, OH Brewing Co. Circa 1910

SOMETIMES ADVERTISING CAN BE SIMPLISTIC.

When I think about simplistic styles of advertising, this particular tray from the Akron Brewing Company in Akron, Ohio comes to mind. How much more simplistic can a brewery advertising campaign be? You name your beer “White Rock” and you add an image of a white rock in the background! The advertising campaign was done…