The name of the whiskey on this sign is certainly an interesting one, especially since the company which made this brand was based in Cleveland, Ohio! I don’t recall seeing much advertising from one company lauding the benefits of a product named after another state. Why did the Weideman-Fries company do this? I am fairly certain because Kentucky based whiskies have been forever considered the premier cream of the crop whiskey and bourbon drinks. This lithographic image shows a beautiful woman standing alongside her horse overlooking the whiskey distillery alongside the river in a pretty valley setting. The litho has many colors, the barrel touts their sour mash whiskey style, and the sun sets in the background. This image is just as pretty as they come.
The Weideman-Fries company was started as the Weideman Hard & Pritchard Company, later called the Weideman-Stetson Company, then Weideman-Holmes Co, and finally Weideman-Fries or sometimes misspelled Weidman-Fries Company. Located at 72 Merwin Street, then 46-48 James, and eventually on Huron Road SE in the 600 block. Their brands were Cedar Rye, Challenge, Crescent Springs Sweet Mash, Crown Prince, and of course, the Pride of Kentucky