Featured here is an advertising decal designed to be applied to a metal tray or sign from the Highland Evaporated Cream Company in Highland, Illinois. This company later became the Helvetia Company and eventually moved to St. Louis, MO where it was renamed The Pet Milk Company. It is not easy to find original decals today from this time period. If you look at the litho you will notice it is backwards. This was typical for lithographic decals as they were always printed backwards before they were applied through a multi-color printing process on the final advertising sign. When final, the images were always right side out for easy viewer reading, unlike the backward image shown here.
