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The Antique Advertising Expert provides free appraisals on your antique advertising collectibles.
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  • About
  • Antique Collectibles
    • Breweriana Collectibles
    • Soda Collectibles
    • Coffee Collectibles
    • Whiskey Collectibles
    • Tobacciana Collectibles
    • Dairy Collectibles
    • Wine Collectibles
    • Bakery Collectibles
    • Sign Manufacturers
  • Blog
  • Appraisals & Purchasing
  • In The Spotlight
    • Blue Wing Rye Whiskey Resurrects a Piece of St. Louis’ Distilling Past
    • St. Louis Post-Dispatch: Cook’s Imperial Champagne
    • American Pickers: Poll Parrot Shoes
    • MO History Museum: Coffee Collectibles
    • Country Living Magazine: Soda Collectibles
    • Antique Advertising Association of America: Breweriana
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December 16, 2022

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Mt. Vernon Pure Rye Whiskey Self Framed Tin Sign, Cook & Bernheimer Co, New York, N.Y. Circa 1910

“IT’S SQUARE” WAS ALL THAT WAS NEEDED TO BE SAID APPARENTLY!

WhiskeyBy Randy HuetschDecember 16, 2022

The well known Mt. Vernon Pure Rye Whiskey brand was a brand created distributed and marketed by the Cook & Bernheimer Company based in New York, N.Y. As shown in this self framed tin sign, the brand was advertised simply as “It’s Square” on this piece. I find this rather unique and interesting that was…

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