HIRES ROOT BEER USED YOUTHFUL IMAGES TO SELL A “ROSY COMPLEXION AND HEALTH”!
I find it interesting today to learn how the Charles Hire Root Beer Company cleverly used a long standing marketing strategy of showing healthy children to sell their soda brand. The Hires Root beer brand was marketed as creating “strength, a rosy complexion, and beauty, while supplying the nerves and brain with a blood purifier”. …