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The Antique Advertising Expert
The Antique Advertising Expert provides free appraisals on your antique advertising collectibles.
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  • Blog
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  • In The Spotlight
    • The Antique Advertising Expert was a featured speaker at the National Association Breweriana Advertising (NABA) Convention!
    • Blue Wing Rye Whiskey Resurrects a Piece of St. Louis’ Distilling Past
    • St. Louis Post-Dispatch: Cook’s Imperial Champagne
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    • Country Living Magazine: Soda Collectibles
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Art Deco

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Prince of Pilsen Beer Art Deco era Lighted Sign, Mound City Brewery, New Athens, IL. Circa 1933.

THE PRINCE OF PILSEN BEER LED THE WAY IN TINY NEW ATHENS, IL.

BrewerianaBy Randy HuetschApril 5, 2026

This is a beautiful art deco sign from the Prince of Pilsen brand of beer, produced by the Mound City Brewery or Brewing Company formerly in New Athens, IL. The tiny community of New Athens, Illinois is located about 30 miles southeast of the city of St. Louis, MO. This art deco lighted sign is…

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