THE PETER DOELGER BREWERY – A NYC BREWING GIANT WHICH DIDN’T FORESEE THE FUTURE OF LARGE SCALE MARKETING.
The Peter Doelger Brewery in New York City was started in 1859 by Peter Doelger, a coppersmith immigrant from Germany. Mr. Doelger came right at the perfect time to make his mark in brewing, when the Croton Reservoir System was completed in NYC, providing fresh water for brewers to craft their products. The breweries beer must…